Want Better Reviews? Start With Better Questions
Key Takeaways
The quality of reviews you receive directly correlates with the quality of questions you ask your clients.Structured, thoughtful questions guide clients to share detailed, emotional…
Why Video Testimonials Feel Real (And Written Ones Feel Stale)
Key Takeaways
Video testimonials outperform written testimonials in credibility, emotional resonance, and engagement—especially in 2025, where video is the dominant form of content consumption.
This Simple Swap Makes Your Testimonials 10x More Convincing
Key Takeaways
Replacing generic praise with context-rich storytelling transforms the impact of your testimonials.Testimonials that show transformation over time create stronger emotional and logi…
“I Was Skeptical at First”—Why These 5 Words Matter in a Review
Key Takeaways
When a client says “I was skeptical at first,” it signals a powerful shift from doubt to trust, making the review significantly more persuasive to prospects.Using reviews that ackno…
A Testimonial Template That Works for Even Your Shyest Clients
Key Takeaways
A well-designed testimonial template helps even reserved clients speak confidently about your services.Structuring the testimonial around prompts ensures consistent, authentic respo…
Don’t Just Collect Testimonials—Make Them Do This Too
Key Takeaways
Collecting testimonials isn’t enough in 2025. You need to turn those testimonials into active, persuasive tools that build trust and trigger action.The best testimonials don&r…
The Secret to Getting Clients to Brag About You Online
Key Takeaways
If you want clients to brag about you online, the experience you offer has to be memorable, specific, and emotionally resonant. It doesn’t start with a review request. It starts with how you …
Why Generic Testimonials Are Costing You Sales—Here’s What Works Instead
Key Takeaways
Generic testimonials lack the specificity and emotional resonance needed to influence buying decisions in 2025.Strategic testimonials—those that are story-driven, precise, and…
How to Ask for Testimonials Without Feeling Weird About It
Key Takeaways
Asking for testimonials in 2025 isn’t awkward when you approach it as part of your client service process—not a favor.There are strategic, simple ways to collect testimonials …
What Clients Really Say About You (When You’re Not in the Room)
Key Takeaways
Your clients are constantly forming an impression of you—whether or not you’re around to hear it. That impression directly affects your retention, referrals, and reputation.Yo…