When used wisely, direct mail can be a strong selling tool. Once we have helped you create a profile of your best marketing leads, you can use this information to build a targeted list of potential new leads. Targeted direct mailing lists are most likely to garner the best response rate and profit, all while generating the most cost-effective leads and loyal customers.

In addition to its pinpoint targeting advantage, direct mail is tangible and has a longer shelf life than email, which users often forget or delete seconds after opening. A piece of mail with a strong offer might sit on a desk or a kitchen counter for days — even weeks — after your target first glances at it.